Local intent is visible
Roofing searches carry location, urgency, service type, weather, and trust. A site has to answer all five.
About the person and the bet
I'm not a roofing veteran. I'm earning the niche.
I'm Fang, a computer science master's graduate and an AI algorithm engineer working on advertising and search at a major technology company in China.
My technical background helps me reason about search, performance, measurement, and systems. It does not automatically make me an expert in how a roofing company wins trust. That part has to be learned through focused research, real conversations, and work that owners can inspect.
The personal goal
Build a $5K/month business before leaving the job.
The public number is a direction, not a resignation trigger by itself. The sensible threshold is stable monthly net income for several months, enough savings, and evidence that delivery does not consume every evening.
I am starting at $0 and will not manufacture momentum. No paid client means no paid client. A free concept is not a sale. A reply is not revenue.
Why roofing
One demanding market is enough.
The work needs proof
Photography, service detail, reviews, coverage, warranties, and a clear estimate path matter more than trendy effects.
Every region differs
Storm repair in Oklahoma, metal roofing in Tennessee, tile in Florida, and commercial TPO require different messages.
The result can be measured
Calls, estimate requests, form completion, page speed, indexed pages, and qualified replies are concrete.
Public rules
What I will not fake.
- No invented customers or testimonials
- No claim that a concept is official
- No guaranteed rankings or lead volume
- No guessed emails or automated outreach
- No pretending to be based in the U.S.
- No public price until the offer is tested
Judge the work, then watch the record.
The portfolio shows what I can build. The writing shows how I think. The status log will show whether this becomes a business.